When the World Wide Web began, web developers either generated content themselves, or took existing documents and coded them into hypertext markup language (HTML). In time, the field of web site development came to encompass many technologies, so it became difficult for web site developers to maintain so many different skills. Content developers are specialized web site developers who have mastered content generation skills. They can integrate content into new or existing web sites, but they may not have skills such as script language programming, database programming and graphc design.

Why worry about online content development?
Because it's different in format, presentation and effectiveness.  Some Web developers still think of online content as a brochure. This was and is boring and a disservice to those who want to know more about you.

What is online content?
See online content in services.

Who should develop online content?
Developing online content is the job of trained writers and designers. It is not a task for a Webmaster or committee. Content should be clear, persuasive and in logical chunks.  This requires creative and presentation skills. Content includes sound, data, text, still and animated graphics.

Where is your content best represented online?
This is not an easy answer. Some will say the Web, but that might not be true. Commercial online providers such as America OnLine and CompuServe provide outlets that might be better suited for your target audience. Before you make a decision where to post your online content, do an online audit.

When should you consider changing online content?
Revise online content regularly. The Web is an interactive medium that builds relationships with individuals. You need to nourish the relationship constantly through the information and content you provide.